Well, it sounded different, and maybe quite unheard of (compared to many other touristic destinations in Turkey). Well at least I've never heard of it, until my brother told me it was one of the oldest inhabited city in the world (8000 years old) and once the capital of the Silk Road.
So, an old grand city in a less-charted modern territory. That was enough to get me curious.
Plus, OK, I'll be honest. It's the border that got me excited.