Representing East 14th St, AKA International Blvd, in this tour of the East Bay is Mi Grullense. This was my go-to truck growing up.
I wanted to do a taco truck guide for my high school paper, but the "you mean roach coaches?" response dampened my spirit. It didn't help that I went to a rich white kid high school (not a term white kids from Oakland would agree with, but accurate). So the concept of eating from a truck in a Goodwill parking lot was truly alien to my classmates, and there weren't enough other Mexicans around to help open the white kids' eyes.
Then the Great Recession hit. White restaurateurs could no longer afford brick and mortar locations, so they bought trucks and suddenly trucks were legit!
Pop up events with a festival atmosphere like Off the Grid rose up to cater to these new overpriced trucks run for and by white people. Trucks run by people of color popped up eventually (it's the Bay Area, after all), but the OG taco trucks are still in random parking lots, on the outside looking in.
Not the most blatant form of racism and double standards faced by Mexicans specifically and Latinos generally, but it's part of the larger whole.
Taco Truck Project post 5 of 9 (or 12). Located in Oakland.