T O N I G H T
" FRI-OUT "
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The ‘Ibiza grew up and decided to stay home’ vibe continued @100percentdesign. Disco, deco and delicious prints came together to create a feast for the 👀’s.
It’s like Elizabeth Taylor and mid-century modern met at Amnesia and had a baby 😊🍄😊 😉🤫 I’m totally in love with this maximalist movement where fortune favours the brave 💥💙💊🚢✈️🎷🍾🍹🍍🍌🥝🌈✨⚡️🌻🍄🐆🐅🦓🦀🦋🐝🐯💃🏼🕺🏾🤩😎😍 My only concern is its longevity 🙉 but shhhhhhhh... 🙊 don’t pop the bubble just yet... this is fun!!!
circa 2011: I got a question about my last post where I said I was pulling a page from my "party planner playbook". I figured the story would make for a good #fbf
In 2011 I was throwing one of the biggest Saturday night events in South Georgia. A multi million dollar reno happened to this old barn to make it a state of the art luxury club. Promoters anticipated it's opening. For some reason though when the grand opening happening NOBODY showed up. It went on like that for weeks, maybe months before I asked the owner to give me a shot at promoting a party. He gave me a deal. I can have 100% of door proceeds & he keeps 100% of bar sales. I had to hire a DJ and pay 5 of his hand picked security people. He'd give me a one night only try.
I ran with it and the first night I hosted 400 people showed up. Well he told me after that night that the club was mine every weekend. The next weekend 500 people came. The next weekend 600 people came. The rest is history some of the best nights of my life.
Before, the club had called in professional marketing companies and self proclaimed gurus but it was the team I built that made it work. It grew and grew. I connected with a great partner, AJ. We enlisted a small staff, we rotated two of the best DJs each party and still went home with some really nice coin every weekend too. So yeah, the playbook is still tucked away.
This last picture is my happy dance after counting the door down & turning on the lights.