Aloha everyone! In regards to our previous post yesterday about our “Ewa Beach” T-shirts, starting this Friday all “Ewa Beach” Tees will no longer say “South” under the 76 on the sleeve. Keep in mind that this is NOT because I was forced to do so, it is out of respect and ALOHA for our neighborhood and their Ohana and any opposing parties. My brand is about the true Aloha Spirit, and I try to live it and promote it the best that I can. 💯🤙🏽 In this clothing game, we don’t step on toes, neither do we knock someone’s hustle, so with that being said THANK YOU SO MUCH to everyone for their input, comments, DMs and Emails. I’m blessed to have your support! 🙏🏼 I did call the attorney’s number on the letter, and the desk clerk forwarded me to a voicemail, later they (a male attorney) called back from a blocked number and informed me about the complaint/alleged infringement and some info about it. I asked him if I was to take out “South” could that be “acceptable” and even he was unsure about it and couldn’t give me a straightforward answer (which seemed really odd/unprofessional to me). He also could not find a trademark registration number for “76 south” and said they’d call me back. Several hours passed and I decided to call back and got forwarded to a voicemail again and I left another message. No call back for another 2-3 hours until I called again and they were closed, which was about 3PM Hawaii time. I checked google and it said that their main office is in California. This whole ordeal is/was really sketchy to me and my Ohana, so we decided to just take out “South”. So once again, if you’d like “South” on the sleeve, please order before this coming Friday. All orders for our “Ewa Beach” T-shirts after that will not have the “South” under the 76 to avoid any confusion between the two brands. Mahalo everyone for your kind support! 🙏🏼🤙🏽💯
#AlohaAndMahalo#SpreadingAlohaOneShirtAtATime 🤙🏽 #Blessed#delightbrandclothing#delightlife#TakeTheHighRoad ☝🏽🙏🏼
Aloha in every jump🌺
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