What a wonderful day at @wildflowersfarm! We had so much fun and everyone made amazing winter wreaths! Thank you to all who came! Thanks to Jane for her hospitality and @alexis.jane13 for her helping hands. There are still a couple tickets available for next weekend’s workshops. Link in the profile to sign up.
My biggest business secret: There's no way around the hard work. There just isn't. I don't believe it has to drain you 24/7 or that you should be a slave to your job. I do not. Having said that, I do believe there's a certain level of commitment and day-in-day-out hustle that IS required and is a pre-requisite for success. There's definitely some magic thrown in there too, but all in all: it's the work that delivers the dream. I know that isn't inspiring. I know it's a giant "boooooo..." but it's the truth and I know you rely on me for that, right?
When I'm working with clients who aren't growing in their business after months and months go by, I usually evaluate whether one of two things are going on: 1) They are focusing on the wrong things. 2) They are not focusing enough on the right things... aka: they aren't being efficient with their time or they simply aren't spending enough of it on the right stuff.
The "right stuff" includes things like 1) keeping their website updated, fresh, and compelling with new content weekly and easy access to "learn more" and "buy now" pages 2) consistent weekly posting on their social feeds in the ways I've taught them how to be most effective 3) consistent, quality, newsletters and/or blog posts 4) detailed organization of behind-the-scenes stuff like client pipelines, inventory, testimonials, finances, and more 5) laser sharp intention around sales (sales, sales, sales)
I know it's not sexy, but when someone asked me the other day, "What did you spend most of your time doing when you first launched your business?" My answers was, "Perfecting my website over and over and spreadsheets." This is why I'm a big fan of that t-shirt that was circulating the internet last week that said, "I'm a boss in the streets and a freak in the spreadsheets". Pretty much nails it.
+ read more on today's blog post! link in profile! + #cleveland#ohio#business#smallbusiness#girlboss#inspiration#theupspeakcollective#careforyourcoven#joblove photo by: @milkshopphotography