Certain voices stand like monuments upon the landscape of 20th century pop, defining the architecture of their times, sheltering the dreams of millions and inspiring the climbing careers of countless imitators. Whitney Houston owns one of those voices - Los Angeles Times, 2009
@wiwibloggs Back in February he stormed to victory at Depi Evratesil — Armenia’s national selection for Eurovision — with his authentic, Armenian-language ballad “Qami” (Wind). And now Sevak Khanaghyan blows into our consciousness once more with the song’s official music video.
Fans of the entry’s national final staging will be well pleased, as the clip maintains many key elements. Once again, the scene is dark and brooding.
Our hero is trapped between two gigantic parallel walls. However, midway through the video, a gentle nudge from the crooner is enough for them to move apart.
He is magically transported to an underwater world where he encounters a mysterious maiden, last seen on his Depi Evratesil LED screen.
But her presence is only fleeting, and the three-minute film ends with Sevak stranded on a rocky outcrop surrounded by water. A desolate looking mountain range lies on the horizon.
In addition, we also get to hear the final version of “Qami”. It remains largely unchanged. The production is tighter, resulting in a slicker end-product. The video is directed by Arthur Manukyan, a man who is no stranger to Eurovision. His previous work includes clips for Betty’s “People Of The Sun” (JESC 2014), Mika’s “Love” (JESC 2015) and Artsvik’s “Fly With Me” (Eurovision 2017). Speaking in the official press release, the director explains his vision.
When I first heard the song I instantly thought that the music video should reflect Sevak’s inner world – his emotions and feelings.
There aren’t any excessive elements in the video – it is minimalistic, yet very expressive. I wanted to keep it simple and concentrate the attention on Sevak and his song.
And it seems like the main man is happy with the results. Sevak says:
This is my first cooperation with the Public TV Company of Armenia and I must say I really enjoyed creating this music video. We had an amazing professional team that worked effortlessly to bring our vision to life.