Most people don’t want to be sold to, most people want to be helped. An Australian software company ‘Atlassian’ develops products for Facebook, T-Mobile, LinkedIn, eBay, and Cisco, with an annual turnover of US$100M, has 12 offices and1,200 staff. How big is their sales department? They don’t have a sales department. So how do they sell? They don’t. They help people. Helping is the best way to build relationships and expand your connection. Hence, you also pave way to having more clients. ✨
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